MKT 501 MoD 2 Case Assign Essay Example | Topics and Well Written Essays - 1250 words

MKT 501 MoD 2 Case Assign - Essay Example Apple pursues a branding strategy, which mainly focuses on emotions of people. It reflects the lifestyle, liberty, imagination, passion, innovation, dreams, hopes and aspiration (Anonymous, n.d.). Furthermore, personality of the Apple brand, also, reflects simplicity as well as elimination of intricacies from lives of human beings. The company positions itself as a humanistic company, which believes in people-driven product design and maintains a cordial connection with customers. Hence, from an overall viewpoint, the branding and position strategy of Apple reflects a strong importance that the company gives to the needs and aspirations of customers. The web-based solution that manages workflow, acts as a communication tool as well as monitors real time performance from Microsoft is known as Multi Application Tracker System, or commonly known as MatsSoft (Anonymous, 2012). The product is principally aimed at speeding up daily operations of the health care, financial service and public sector. Since the last few years, the company has depended heavily on the referrals. However, the company has recently changed its branding and positioning strategy, where the firm seeks to increase overall sales by targeting new customers through channel partners as well as direct marketing efforts (Kulkarni, 2013). Nonetheless, due to adaptability to a large number of business activities, the company attempted to rebrand it in order to create a single brand identity for itself. As a result of that, the company launched a campaign and â€Å"strong blue-and-orange brand identity† was at the core of this campaign. The company positioned itsel f as a firm, which seeks others’ happiness by reducing complexities of business process. The tagline of the brand, â€Å"‘Happiness made easy’, is also consistent along with intentions of the firm. Hence, from the analysis, it is evident

Clovis Points Essay Example | Topics and Well Written Essays - 1000 words

Clovis Points - Essay Example The interesting thing about these objects is the similarity in the technique used to make them and what it reveals about the residents of the area in bygone eras. Named after their first discovery site in Mexico, Clovis, the Clovis points are a representative of the Clovis Culture which is considered to be the earliest group of Paleoindians to occupy the North American regions and their time is believed to coincide with the time the first Americans arrived on the continent from Asia (Haynes, 2002). These tools are seen to be a proof that the people of the culture were mainly hunter-gatherers who relied on the availability of such tools to ensure a living based on hunting large animals. It seems that they built no enduring structures and remained only a few days or weeks in one area usually one which was near water and would have attracted their prey. Given the lack of knowledge about their overall lifestyles the Clovis points provide a unique insight to these people. The oldest Clovi s points date back to 13,000 years ago. Two recent discoveries made with regards to the Clovis Points bring some evidence about these assumptions. Firstly, bio chemical analysis of some of the tools from the Mahaffey Cache, found in  Boulder, Colorado showed the presence of animal protein on them. These tools were used to hunt and butcher ice-age camels and horses which were only present in North America around 13000 years ago- this analysis serves as evidence against the idea that the Clovis Points might have been ritualistic in nature with no practical exercise in mind. These tools were formed purely out a necessary need (University of Colorado, 2009). Another intriguing fact about the Clovis Points is that despite their wide distribution there was a distinctive similarity between the artifacts found in different caches. â€Å"New high-tech 3D computer analysis of 50 spear points made more than 10,000 years ago by North America’s mysterious Clovis people has revealed the stone points display an astounding symmetry despite having been found in caches as far apart as Maryland, Arizona and Colorado.† (Smithsonian science, 2012).The basic theories put forward were based around the ideas that the travelling nature of the people would have resulted in the loss of tools which were left behind or forgotten in places of rest and picked up by other tribes who would have seen the utility in them and attempted to copy the stone work. Or perhaps many different tribes all reached the same method of carving these tools based on trial and error and selection of the best option. But these theories were just that, theories without any scientific data to prove them either ways. Only very recently has a proper study been done to understand the factor behind the similarity and whether there could be anything more than simple coincidence or copy-cat behavior behind the construction of the Clovis Points. The researchers in question used â€Å"portable laser scanne rs to construct 3D surface models† of these artifacts so that they could study the nuances and contours of the scars, where flakes were removed from the stone, in greater depth. â€Å"Individual patterns of variation and symmetry were explored and

Employability skills Assignment Example | Topics and Well Written Essays - 2500 words

Employability skills - Assignment Example Working in the sales department with a team dealing with customer support is certainly a huge task that comes with huge responsibilities. Setting up personal responsibilities in this area is somehow similar to updating job description to increase tasks and responsibilities, which are congruent with the overall objective of the organization. One needs to ask him/herself the following questions before setting responsibilities; what have I done? What do I need to do in order to progress myself? Finally, how do I execute it? These three questions are important in ensuring that your personal responsibilities meet both personal and interests of the organization. My first personal responsibility as a customer support personnel involves satisfying the expectations of the client. The second responsibility involves coordinating with individual users of our service to assess their needs. The third responsibility involves providing adequate information to the clients all the time. The fourth res ponsibility involves developing effective rapport with other service colleagues. The fifth responsibility involves ensuring that you are up to date with current service delivery methods and procedures to increase customer satisfaction. Performance targets unlike personal responsibilities, which makes use job description, go beyond the tasks and duties stated in the job description. Armstrong, (2009; p6) elucidates that when an idea of high quality job performance crosses your mind then one starts to think about expected job outcomes. Everyone at the work is always expected to meet his or her job objectives and thus the need for personal performance targets. For instance, customer support staffs need to ask themselves the following question in order to effectively set personal performance goals. How am I expected to act with the customers and support center colleagues? What are the mandatory organization values? Finally what procedures, methods and process should I employ? My perform ance targets based on my experience in working as a customer support personnel include but not limited to the following: Responding to at least 90% of all the incoming enquiries either through main or telephone; Attending to at least 99% of all complaints from customers promptly; Enhancing my customer service and interpersonal skills within 3 months. Contact at least 60% of new customers to find out about satisfaction of the services. Contact at least 70% of the clients who received a repair to find out if they were satisfied by the services. Evaluating personal effectiveness against defined objectives is an important undertaking for every employee considering that it demonstrates areas where an individual employee effectively succeeded and where he/she requires improvements (Keller, 2010; p196). Self-assessment is applied in a wide range of professional settings including customer support services and therefore it is a noble idea for customer support personnel to undertake self-ass essment to establish their effectiveness to meet customer care challenges and above all their competence in relation to customer service skills. An evaluation of my personal effectiveness against personal objectives played a significant role in knowing my level of performance with respect to competency in customer service skills. One of the biggest challenges that most employers face is how to motivate their employees to attain their full potential at work. It is

Borrowed Theories Essay Example | Topics and Well Written Essays - 250 words

Borrowed Theories - Essay Example According to McEwen and Wills (2014), these borrowed theories focus on interaction of people and the society because such interactions have an effect on the well-being and health of people. Borrowed nursing theories have assisted in offering a basis for nursing research and nursing practice. An example of a borrowed theory that has been used to guide research and practice in nursing is Wilbur’s integrated theory that offers a quadrant model that is applied in nursing leadership (Reams, 2005). In essence, such a theory like this assists in distinguishing what forms the basis of practice (McEwen & Wills, 2014). Notably, borrowed theories assist in attaining better patient care and patient satisfaction. For instance, Wilbur’s integrated theory assists nurse leaders apprehend the linkage between leaders and decisions made in an organization and its effect on nurse workers and the patients (Reams, 2005). Reams, J. (2005). What’s integral about leadership?A reflection on leadership and integral theory. Retrieved from

The Importance of Health Insurance Assignment Example | Topics and Well Written Essays - 1500 words

The Importance of Health Insurance - Assignment Example It is easy to apply as reimbursement provider.Conclusion. By implementing the required processing steps, the provider applicant can easily seek approval as the official medical nutrition therapy service provider. Proper coding helps ensure all medical nutrition therapy billings are reimbursed. Many health insurance providers offer 100 percent medical nutrition therapy reimbursements to diabetes mellitus patients. Evidently, Medicare and several insurance companies offer reimbursement of medical nutrition therapy. Reimbursement is information to dietetics professionals because they are confident their services can be paid quicker. By implementing the reimbursement steps, insurance companies or organizations can easily reimburse the patients and registered dietitian service providers. Further, the project objectives include learning whether diabetes patients can avail of reimbursements for medical nutrition therapy sessions. Another objective is to learn the importance of coding in the immediate release of reimbursements. A third objective is to learn the importance of health insurance in reducing the rehabilitation expenses of the diabetes mellitus patients. Furthermore, the MNT reimbursement requires the proper coding and billing to ensure quicker reimbursement processes. Each Code 97803 equates to 15 minutes follow up MNT visit. Each Code 97804 equates to 30 minutes Group MNT visit. Telehealth Codes are used for real-time interactive and video communication activities. The ICD Codes annually updated diagnosis. Code 250.00 represents diabetes. Moreover, the diabetes mellitus medical condition occurs when the patient is diagnosed with a chronic lifetime ailment. The ailment indicates the patient loses the normal capacity to maximize energy found in swallowed food. There are different types of the ailment.  

How do we get out of this mess Term Paper Example | Topics and Well Written Essays - 750 words

How do we get out of this mess - Term Paper Example Tom Keene and title â€Å"How to Fix the Economy: An Expert Panel.† The relatively short discussion for the loaded topic covered areas that are to be a benchmark on what should be done to put an end to the worst financial crisis since the Great Depression. Bill Gross probably starts it best by saying that we have first got to ask how we got into this mess (2010). The discussion covered areas that are most pressing in the current climate. The group tackled problems regarding housing, leadership, jobs and education. It is palpable that these areas of concern are in very much interconnected with each other. Majority of the group hold pessimistic views on the future of the economy as it is a long-term problem that may not see its end in years or even decades to come. The housing problem sets to be a quicksand which was a determinative factor in the state the economy is in right now. The importance of being homeowners among many Americans signifies the value and worth that he has on the society and even to himself. It is a representation and the tangible demonstration of one’s wealth. This is currently affected by unemployment which prevents homeowners to pay off their mortgage, acquire a home or may lead them to give up their home to make ends meet. This has created what Robert Shiller referred to as a bubble-and-burst cycle which is lead ing to continued lack of confidence (2010). The program of the government to provide for Home Buyer Tax Credit to stimulate the market into buying real property seems to alleviate this problem. Specifically, new homeowners with comparatively lower incomes may be able to avail of tax credits for their purchase. There is the palpable opposing argument on the need to restart private mortgage as aversion toward businesses such as Fannie Mae (FNMA) and Freddie Mac (FRE) is still fresh in the memory of people. But it is also important to re-analyze the housing sector and to implement innovations to d away with the effects of the

Researchers and laboratories Essay Example | Topics and Well Written Essays - 2500 words

Researchers and laboratories - Essay Example Overall, there is an expectation from this key customer group that there be a cost effective and guaranteed delivery mechanism in the postal services. Time is critical for them. But they are more particular about the time of delivery being committed rather than just being fast. In short, a fast, reliable and economical delivery mechanism is what is expected out of the postal services from this key customer group. The courier service has been picked up as the business for consideration. This would work more like the postal services and would make use of the airline industry which would also benefit by introducing such a service. With the changing and dynamic scenario of currency exchange rates and international travel playing a major role in the airline industry, the courier or postal services will bring in a semblance of stability to the industry. Also, there are gaps in the airline industry which could make operation of the postal services profitable. Based on all these conditions, the airline industry is chosen to support the postal services that are planned for the purpose. In order to evaluate the possible impact of such a postal service on the using customers and the major or key customers and what they look for in this business, a survey is planned. The following groups of people are considered key customers for the business: 1. Researchers and two, Laboratories. These industries requi re delivery of a message or information from the researcher to the lab and vice versa swiftly as well as without any ambiguity. Therefore, the possibility that these people would become a key customer is high. Aims and Objectives The aim of this work is to ensure that an appropriate survey is conducted on a key customer group resulting in gathering relevant information that will help the management to make appropriate decision. The objectives of this project are to conduct a market research and survey on the usefulness and acceptability of a postal service. In order to achieve both the aim and the objectives, it is important that an appropriate target or key customer group is identified. Secondly, a proper questionnaire is also designed for the purpose of conducting a survey. In line with this need, the following jobs are subsequently done. Key Customer Group Many of the schools and colleges have research fellows working under their stewardship. In addition, there are also researchers in private and public labs who are also on the job of research. It will be impossible for the researchers to share their work with their other colleagues without having appropriate communication methodology. Though with the large scale increase in technology, namely internet and email, it is still found that there is nothing that would equal printed paper sharing and the ease with which one can share the printed paper. Therefore, it is imperative that this group of people make use of the postal services more than any other group of people and it would be important for the postal servic